Jeani Bello

After an initial consultation, we met with Jeani and created a Brand Strategy that matched her personality, professionalism and experience. Taking concepts from her work life and personal life showed her inspiration and desire to help and build on relationships with her clients. Jeani's roots run deep in the heart of Pittsburgh and we wanted to showcase that in her story. She has an interest in athletics, especially tennis and it we wanted to showcase that in the video to bring out more of her drive and personality. Growing up in the South Hills area, people resonated with her sense of community. From there, we could build a foundation for the Brand Message.

When we set out to plan the Brand Strategy, we scheduled with some of Jeani's clients to tell more of the story, from there, it was even more inspiring to hear real people's experiences working with Jeani. Customers not only "loved her" but continued to refer her to friends and family for years. It would have been easy enough to get some testimonials for Jeani because her work and devotion to get clients was apparent when interviewing her clients, but we set out to ask from people with completely different situations to be inclusive and get different perspectives.